Friday, December 14, 2012
Acer will launch three major operating strategies – raising its brand position, pushing its tablet shipments, and expanding its gap with competitors in the touchscreen notebook market, according to company chairman JT Wang.
Acer is already set to announce new products in early 2013 and will also release Windows 8 Pro tablets in the second quarter of 2013, Wang noted.
Commenting about his recent meeting with Microsoft CEO Steve Ballmer, Wang noted that Microsoft's strategy of launching Surface products is unlikely to be changed in the short term, but Ballmer fully understands PC brand vendors' opinions.
Wang pointed out that Ballmer's visit to Taiwan was to discuss how to boost Windows 8 demand, and a few directions to work on were proposed for the future.
Acer estimates that its tablet shipments will reach 1.8 million units in 2012, but plans to significantly raise the volume in 2013.
Acer recently appointed Tiffany Huang as its president of PC global operations, replacing Campbell Kan who will serve as special assistant to the chairman, JT Wang. Both appointments shall take effect from January 1, 2013.
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